Imara has gray fur, her underbelly, paws and muzzle are light grey, and she has dark brownish-gray stripes around the back of her legs. Her nose is brown. She has big black eyebrows and blue eyes with dark spots under them. Her inner ears are pink, and she has black rims along the top of her ears. Her tail tuft is dark grey.
Imara is a stocky lioness, with a heavier and more muscular build than other lionesses.
Imara is not only strong physically, she has a great inner strength, constantly pushing herself to do better. She's self-confident and very tenacious. She's not afraid of hard challenges.
The Lion Guard, Jasiri's Clan, Janja's Clan, Azaad, and Mzingo's Parliament get into a fight with Vitani's supposed Lion Guard. Imara is instructed to attack Beshte, and does so until the fighting is stopped by Kovu and Kiara. Imara and the rest of Vitani's Lion Guard compete agaisnt Kion's Lion Guard to see who is the better Lion Guard. Imara competes against Beshte in the strongest competition to see who can push a rock with an elephant the farthest. She wins when Beshte forfeits the match to avoid sunburn. Soon, Kion gives up his role and joins the Night Pride, and Vitani becomes the leader of the new Lion Guard.
Imara is the last new character to make a debut in Season 3 and the season finale.