Board Thread:Episode Discussion/@comment-31214635-20170808223525

Seeing that fairly low viewer count got me wondering about the advertising strategy that was used.

For Return of the Roar, Disney went CRAZY. Teaser trailers, early song previews, clips, news reports, the works! For Scar's debut?... Barely anything.

Okay, the first teaser was pretty bad. A 3 second shot of the Lion Guard running through the Pride Lands in the dry season. Kids and adults alike have seen the Guard running in every episode. The background was bland and devoid of color. Everyone knows that kids need lots of color to keep them entertained. It was the first thing I learned when studying advertising.

Next teaser. A little longer, but still with the same problem as before - lack of colors to attract the kid's attention, and a boring scene of the Guard speaking with Ma Tembo, a character who is not really popular with anyone (even though I do like her myself). At a show aimed slightly more towards boys, that makes it even less attractive than usual. Where's the action?

The trailer itself? Great! But by this time, it's short notice. Barely any real time to gather up additional hype, which is usually set months in advance for a spectacle such as this.

What I don't understand is... Well, main trailer aside, why choose such boring clips?! They had a VOLCANIC ERUPTION. Show THAT to the kids in the teasers! Kids are gonna want to see what happens with that. Even kids who don't necessarily watch the show will tune in JUST to see that happen. Showing boring scenes to advertise an important episode like this... I can't understand why you would do that. It doesn't build up the hype, it doesn't leave kids wondering what will happen next. Could you do that to an adult show? Probably. But even adults would find that boring, and it probably wouldn't grab attention like a volcano would.

I don't know, it feels as though Disney didn't really bother with this special. What do you all think? 